STORY HOUSE HAWAII
RECENT PROJECTS
Here are a selection of content marketing videos, commercials and web-based productions from Story House. Some works have been edited down from their original format.
CLIENT: Brookfield Homes Hawaii
In the latter half of 2016, Story House connected with the principals developers at Brookfield Residential, who were eager to spotlight the stunning design + locations of their three new residential lifestyle complexes. The challenges were many: Two different neighbor island locations for production, aerial gear that needed to make the trip, certified and experienced aerial photographers, and a tight editing job that didn't highlight lands under construction within the developments—much of which abutted our subject structures. Regardless, we're thrilled with the final product: 3 separate 30-second commercials that are currently airing on Time Warner Cable channels, across local and prime networks. Keep an eye out!
CLIENT: HYATT REGENCY WAIKIKI
One of our most expansive hospitality productions to date, Story House was delighted to work hand-in-hand with the Hyatt Regency Waikiki executive, management and PR/marketing team on this series of 3 creative films. The concept evolved from marketing video material to a series of intertwined stories that each air (currently) in all 1230-rooms at the hotel, as well as throughout public areas and in outbound messaging. Each production required models and/or actors to be cast, dozens of locations locked down, and a major edit job with graphics packages that took viewers through the unique messaging of each piece. We're extremely proud of these films, and were thrilled to work closely with the professionals at Hyatt in Hawaii.
"Girls Getaway"
"Family Bonding"
"Mens' Retreat"
CLIENT: Honolulu Coffee Company
As we delved into 2016, we tackled one of the most fun productions to date: An all-encompassing farm-to-cup visual story—of Honolulu Coffee Company. We ventured to Hawaii Island and flew above 2 separate, equally stunning coffee farms to capture forest-to-ocean views. We featured the workers who plant, maintain and harvest these special Kona coffee cherries. And we documented the sun-dried coffee beans making their way to Oahu. Here they arrive at the company's central roasting location: The brand new Honolulu Coffee Company Experience Center. Hundreds of visitors are greeted there per day with an 80-inch screen broadcasting our video. Here is a short version of that piece.
CLIENT: Maui Film Festival
Directors: Lance Jeffery, Brian Berusch
Screenwriter: Brian Berusch
Camera: Lance Jeffery, David Richardson
Genre: Sales & Marketing video
When Maui Film Festival founder Barry Rivers came to us, he had no comprehensive visual to share with prospective sponsors for his annual event. We sat and storyboarded a three act promotional clip that features the most alluring elements of the festival experience: The stunning location, top-tier culinary and nightlife events, interaction with well-known celebrities and filmmakers and the films themselves.
CLIENT: Hawaii Polo Life
Director: Lance Jeffery
Screenwriter: Brian Berusch
Camera: Lance Jeffery, Evan Zubrod, Ryan Richardson. David Richardson.
Genre: Annual magazine launch event coverage
Hawaii Polo Life magazine's launch event in May 2013 attracted more than 3,000 spectators to a celebrity-fueled polo match on Oahu's North Shore. 300 VIPs enjoyed the "Summer White Soiree" invite-only party in a tented area complete with James Beard-awarded chefs, Grammy nominated DJs, a fashion show styled by Kim Smith, outdoor living rooms styled by local furniture designer shops and a sneak preview of the magazine. Hawaii Five-0 cast (and other celebrities) attended, enjoying custom cocktails from a local distiller on this thrilling afternoon.
There was no shortage of eye-candy at this event: But the true goal was to capture the energy and spirit that launched this media entity—and present it within a 2-minute piece—to be used throughout the year for sales and marketing efforts.
Directors: Lance Jeffery
Camera: Lance Jeffery, Evan Zubrod
Genre: Stunning aerial photography for master planned resort community
Capturing the essence of a 9,000 acre resort and master-planned community on the stunning island of Kauai offered no shortage of "money shots. " Factor in components like an award-winning 4-star hotel, waterfalls, freely roaming horses and equestrian center, golf and dramatic coastline and towering sea cliffs—how can you go wrong?
CLIENT: Princeville Resort, Kauai
Directors: Lance Jeffery
Camera: Lance Jeffery
Genre: Social event coverage
Diner en Blanc events have attracted thousands of attendees in spectacular venues across the globe. Paris, Isanbul, Madrid, NYC... and in the summer of 2014—Honolulu. Held on the grounds of Iolani Palace, the "undisclosed until showtime" location was a stunning backdrop for 750 "friends" to eat, imbibe and dance the night away clad in white.
CLIENT: Diner en Blanc International
Directors: Lance Jeffery & Brian Berusch
Genre: Media, Marketing, Events & Philanthropy organization's "quick hit" marketing piece
Dawson Media Hawaii had grown from an upstart organization with Hawaii's most affluent annual publication, to a multi-faceted company with an apparel line, a philanthropic team, a digital publisher, an event coordinator and marketing firm—all within 3 years. This video was aimed at showcasing a prominent event that paired Dawson with Howard Hughes Corp. to promote their Ward Village development. Additional sponsors included Makani Kai helicopters, Pau Vodka, illy Cafe, Uber, InTech and more.
CLIENT: Howard Hughes Corp. & Dawson Media
Directors: Lance Jeffery
Genre: Event marketing video that showcases the community outreach of Kapiolani Children's Hospital
A fun-filled day at the beautiful Ko Olina Resort featured games, live music, entertainment, crafts and more for the children and families who patronize Kapiolani Children's Hospital—the most advanced medical facility in The Pacific for children.
CLIENT: Kapiolani Hospital &
Ko Olina Resort
CLIENT: Hawaii Life - Real Estate Agent
Directors: Lance Jeffery, Evan Zubrod
Genre: Real Estate marketing video for top-producing Hawaii Island agent listing luxury estate
Story House utilized our aerial production helicopters and camera equipment to truly capture this luxury estate for a Hawaii Life agent. With a bird's-eye view of the 'aina (land) surrounding this pied-a-terre, this marketing video brings to life the manner in which the architecture melds and takes advantage of the home's surroundings. Lush gardens, water features, a sparkling pool... eye candy for those in the market—or those with a dream.
CLIENT: THE MODERN HONOLULU
Directors: Brian Berusch, Evan Zubrod
Genre: Marketing video to launch the "MODERN MUSIC" series at Waikiki's sexiest hotel, The Modern Honolulu
Following local musicians who covet their steady gigs @ The Modern Honolulu—from their prepping for a show, to arrival, setup and performance. The players who make the sounds of The Modern find themselves mingling with the jet set, creative types from all points on the globe. This hotel draws stylish, fashion-forward, elegant and hip crowds who coexist with the swank architectural details.
Directors: Lance Jeffery, Brian Berusch
Screenwriter: Brian Berusch
Camera: Lance Jeffery, Evan Zubrod
Genre: Centennial production to mark 100 year anniversary
Honolulu's largest food distributor approached us with the desire to "build excitement" around the 100 year anniversary of this family-owned enterprise. President and C.E.O. Russell Hata had quite a backstory running this outfit: We channeled that energy into a diverse product that showcased the array of personalities that made Y. Hata the success it is today. The 7-minute piece was meant to not only inspire current employees, but motivate new ones and propel this venture into the next century of success.
CLIENT: Y. Hata & Co.
Directors: Lance Jeffery, Brian Berusch
Camera: Evan Zubrod, Lance Jeffery
Genre: Event highlight - promotional piece
The owners of Ko Olina Resort wanted to highlight the expansive nature of their resort and the depth with which they can do special events, they tapped Story House Hawaii to capture its essence. Here, the 2013 Hawaii Food & Wine Festival's closing night gala is presented.
CLIENT: Ko Olina Resort
CLIENT: Gooding & Company
Directors: Lance Jeffery
Camera: Lance Jeffery
Genre: Commercial spot for classic car auction
Gooding & Company classic car auctions needed a teaser for its Website and other online marketing partnerships to raise awareness of a weeklong event. Story House Hawaii was tapped to produce a short clip, seen here.
Director: Brian Berusch
Camera: Evan Zubrod, Lance Jeffery
Edit: Evan Zubrod
Genre: Moody, art-inspired spot for this sexy, fashionable hotel & resort in Honolulu
The Modern Honolulu has established itself as the premier boutique hotel property in Hawaii. What began as an Ian Schrager-designed hotel is now owned and managed by a group intent on creating a unique and curated experience for those who want the urban experience within paradise. From artists, to DJ culture, hiking and surfing, the hotel has truly captivated the attention of jet setters and trendy style mavens around the world.
The Modern commissioned spoken word poet and educator Sterling Higa to craft a poem entitled "Modern Honolulu," which encompasses all of the aspects of life in urban Honolulu. We shot aerial photography, and mock stock footage to showcase the modern vibrancy of Honolulu life against the backdrop of the familiar—surf, sun, beach and hula.
CLIENT: The Modern Honolulu
Director & Producer: Brian Berusch
Genre: Food & Beverage – Event Marketing
Anthony Dias Blue has owned and directed the internationally-acclaimed World Spirits Competition for decades. In 2015 he hired Story House to capture the industry tasting process behind the awards. On camera are a dozen world-renown palates: From David Wondrich (Esquire magazine) to Tony Abou-Ganim (Modern Mixologist) and Kim Haaserud (Liquid Architecture).
CLIENT: San Francisco World Spirits Competition
Directors: Lance Jeffery, Brian Berusch
Genre: Destination piece for international online broadcast
Uneku Atawodi is Nigerian's "Queen of Polo," a celebrated player that travels the globe looking for the most picturesque locales in which to play. For her debut on Trace TV network, she arrived in Honolulu (after a jaunt to Ibiza, Spain) and sough out Story House Hawaii to "tell her story." The piece is a featured video in 38 cities across Africa, 25 cities throughout Europe, as well as in the Middle East and other markets.